All 4000+ Sales In July Analyzed

The Daily Vroom

Good morning Vroomers,

Today is what we fondly refer to as "chart day" in The Daily Vroom universe. I have been diligently crunching the numbers for July, yielding some fascinating insights and trends. To illustrate these findings, I have created a multitude of charts. Accompanying each chart is a brief (or sometimes lengthy) explanation to help you interpret what you're seeing. I truly hope you find this valuable.

But before we delve into the charts, let's kick off with our renowned Daily Vroom market leaderboard.

I hope you enjoy this analysis and I eagerly anticipate your feedback..

MARKET LEADERBOARD

For the second Day running and Autohunter are sticking (just) to the leaderboard. Congratulations to them!

Yesterday, Hemmings made an impressive comeback by selling 8 out of their 11 listings.

At the pinnacle of the table, Bring A Trailer had a phenomenal day, selling a whopping 89 cars with a total value of $4.6 million. Additionally, for the second time this week, Cars & Bids achieved an incredible 90% sell-through rate.

JULY SALES ANALYSIS

What a thrilling month July was for car auctions with close to 4000 vehicles being sold in online auctions.

Above is is a word cloud for all the car models in sold in July. The size of each word indicates its frequency; larger words represent models that appear more frequently in the sales in July.

Below are the top 10 most expensive sales of the month.

The crown jewel of the month was the 1961 Maserati 5000 GT Indianapolis Coupe by Allemano, with its unique charm and rich history, was the top sale of the month, fetching an impressive $1,030,000.

The 2021 Ford GT Carbon Series  , a modern marvel with cutting-edge technology and a lightweight carbon-fiber body, sold for $976,000. Its predecessor, the 2019 Ford GT Carbon Series  , wasn't far behind, selling for $958,000. These siblings are a testament to Ford's commitment to innovation.

The 1962 Ferrari 250 Gte (250 GT SWB California Spyder re-Creation) ️, an iconic car with its powerful performance and timeless design, went for a notable $780,000.

The 1994 Porsche 911 Turbo S 3.6 Package  was a crowd favorite, selling for $800,964. This model is a true icon in the automotive world, and it's easy to see why with its powerful engine and timeless design.

For the data enthusiasts among you, the total dollar amount of vehicles sold across all platforms reached just over an impressive $164 million.

Furthermore, the average price of the vehicles sold exceeded $42,000.

Below are the average sale prices for the top 4 platforms. (in terms of cars sold)

  • Bring A Trailer: $49,315.31

  • Car & Classic: $26,221.84

  • Cars And Bids: $25,576.76

  • Collecting Cars: $54,841.05

These figures showcase the dynamic and thriving automotive market, with a wide range of vehicles being sold at various price points. This is what we’re now going to cover below.


Before I delve into the insights, I want to clarify that my analysis covers more online auction websites than those listed below. However, I have chosen to focus on the platforms that have substantial sales data for the insights I'll be sharing.

Please be assured that even the smaller auction websites have contributed to the overall numbers and are considered in the comprehensive analysis.

I have also refrained from including any cars sold post-auction in the figures you're about to see. I'm adhering strictly to reporting only those sales that occurred prior to the auction's conclusion. It's worth noting that many websites work diligently to secure car sales even after the auction has ended.

The above diagram reveals several insights.

Firstly, it indicates the maximum sale price achieved on each individual platform.

Secondly, it provides some understanding of which platforms have the capacity or clientele to facilitate the sale of higher-priced cars. I must admit, I was taken aback to learn that Car & Classic managed to sell a car for such a lofty price. However, given how well they’re run, I suppose it's not entirely unexpected!


Given the high volume of car sales in July, you may be wondering which platform accounted for the majority of these sales. The following diagram provides the answer and you won’t be too surprised by number 1.

In recent months, the top 5 car makes have consistently maintained their leading positions. What was surprising to me, however, was the popularity of Jaguar, which managed to secure a spot in the top 10.

The fact that the 911 model emerged as the top-selling car is hardly surprising. On an average day, about 10 units of this model are typically sold.


By delving deeper into the sales data for Porsche, we can gain a more comprehensive understanding of the price distribution—that is, the number of cars sold at each price point.

Diving even deeper, we can get a better understanding of how many 911 sales were sold at the various price points.

The following four charts will illustrate the average price trends for some of the top-selling models throughout the month of July. Do prices tend to spike at specific times during the month? The forthcoming data will provide insights into these trends.


Let’s get back to individual platforms and see what trends and insights we can see. First up is Bring A Trailer.

As a note this is a little ‘geeky’ but I’ll explain what you’re seeing below each chart.

As a reference point for those that don’t know.

The boxplot (chart below) provides a visual representation of the minimum, first quartile (25th percentile), median (50th percentile), third quartile (75th percentile), and maximum values for each make's price. Outliers may also be present as individual points beyond the 'whiskers' of the boxplot.

Here’s the simple explanation of the above chart for Bring A Trailer.

From the chart, we can derive the following insights:

  • Porsche: The majority of Porsche cars were sold for prices ranging roughly between $20,000 and $80,000, with some outliers extending up to around $800,000.

  • Mercedes-Benz: Mercedes-Benz cars were generally sold in a lower price range compared to Porsche, with the majority of sales ranging from around $10,000 to $40,000. There were also some outliers with prices reaching around $300,000.

  • BMW: The prices of BMW cars sold were quite similar to those of Mercedes-Benz, with the majority ranging from approximately $10,000 to $40,000. However, BMW had fewer high-priced outliers.

  • Chevrolet: The prices of Chevrolet cars spanned a wide range, with the majority falling between around $15,000 and $60,000. There were also a few high-priced outliers.

  • Ford: Ford had the lowest price range among the top 5 makes, with the majority of sales falling between about $10,0000 and $35,000. There were also a few outliers with significantly higher prices.

Similar chart to the above, except this next one is for Makes. My summary of the chart below.

  • Porsche 911: The majority of Porsche 911 cars were sold for prices between roughly $50,000 and $100,000, with some outliers extending up to around $350,000

  • Ford Mustang (not on the chart): Ford Mustang cars were generally sold in a lower price range compared to Porsche 911, with most sales ranging from around $20,000 to $40,000. However, there were a few Mustangs that fetched prices as high as around $70,000.

  • Chevrolet Corvette: The prices of Chevrolet Corvette cars spanned a wide range, with the majority falling between about $20,000 and $60,000. There were also a few high-priced outliers.

  • Mercedes-Benz SL-Class: The Mercedes-Benz SL-Class had a somewhat higher price range than the Ford Mustang and Chevrolet Corvette, with the majority of sales falling between about $25,000 & $70,000.

  • BMW 3 Series: BMW 3 Series had the lowest price range among the top 5 models, with the majority of sales falling between about $10,000 and $20,000. However, there were a few outliers with significantly higher prices.


Next up we have Car & Classic. For some reason (me) the diagram is a little small, so do zoom in. But fear not my explanation of what you’re seeing below each chart will be a good size to read

  • Mercedes: The majority of Mercedes cars were sold for prices ranging roughly between $10,530.00 and $29,656.25, with some outliers extending up to around $152,100

  • Jaguar: The majority of Jaguar cars were sold for prices ranging roughly between $14,300.00 and $46,588.75, with some outliers extending up to around $139,750.

  • MG: The majority of MG cars were sold for prices ranging roughly between $8,840.00 and $16,900.00, with some outliers extending up to around $32,825.00.

  • Porsche: The majority of Porsche cars were sold for prices ranging roughly between $21,206.25 and $52,162.50, with some outliers extending up to around $84,500.00.

  • BMW: The majority of BMW cars were sold for prices ranging roughly between $7,670.00 and $16,900.00, with some outliers extending up to around $357,500.00.

  • Stag: The majority of Stag cars were sold for prices ranging roughly between $14,300.00 and $17,225.00, with some outliers extending up to around $22,425.00.

  • Continental: The majority of Continental cars were sold for prices ranging roughly between $23,887.50 and $34,287.50, with some outliers extending up to around $43,550.00.

  • Range Rover: The majority of Range Rover cars were sold for prices ranging roughly between $6,005.00 and $6,980.00, with some outliers extending up to around $7,800.00.

  • MGB Roadster: The majority of MGB Roadster cars were sold for prices ranging roughly between $14,462.50 and $15,275.00, with some outliers extending up to around $15,925.00.

  • Mini: The majority of Mini cars were sold for prices ranging roughly between $8,255.00 and $14,332.50, with some outliers extending up to around $18,915.00.


Moving on to Cars & Bids, you'll notice that I've endeavored to give each chart a unique look to enhance your reading experience.

BMW: The majority of BMW cars were sold for prices ranging roughly between $10,950 and $28,250, with some outliers extending up to around $67,000.

Mercedes-Benz: The majority of Mercedes-Benz cars were sold for prices ranging roughly between $10,900 and $28,000, with some outliers extending up to around $201,818.

Porsche: The majority of Porsche cars were sold for prices ranging roughly between $15,206 and $46,750, with some outliers extending up to around $142,000.

Toyota: The majority of Toyota cars were sold for prices ranging roughly between $11,225 and $31,562, with some outliers extending up to around $67,500.

Audi: The majority of Audi cars were sold for prices ranging roughly between $14,250 and $39,625, with some outliers extending up to around $81,000.

3 Series: The majority of 3 Series cars were sold for prices ranging roughly between $9,993 and $21,500, with some outliers extending up to around $55,125.

911: The majority of 911 cars were sold for prices ranging roughly between $37,750 and $126,625, with some outliers extending up to around $142,000.

Corvette: The majority of Corvette cars were sold for prices ranging roughly between $16,312 and $38,750, with some outliers extending up to around $101,000.

MX-5 Miata: The majority of MX-5 Miata cars were sold for prices ranging roughly between $8,172 and $15,141, with some outliers extending up to around $32,000.

5 Series: The majority of 5 Series cars were sold for prices ranging roughly between $15,062 and $41,938, with some outliers extending up to around $62,500.


Collecting Cars are next up and in their top 5 models/makes is one of my favorites the Land Rover Defender.

  • Porsche: The majority of Porsche cars were sold for prices ranging roughly between $29,900.00 and $97,370.00, with some outliers extending up to around $223,600.00.

  • Mercedes-Benz: The majority of Mercedes-Benz cars were sold for prices ranging roughly between $18,206.50 and $56,062.50, with some outliers extending up to around $151,800.00.

  • BMW: The majority of BMW cars were sold for prices ranging roughly between $20,312.50 and $40,356.25, with some outliers extending up to around $123,200

  • Ferrari: The majority of Ferrari cars were sold for prices ranging roughly between $78,975.00 and $127,406.73, with some outliers extending up to around $514,800.00.

  • Land Rover: The majority of Land Rover cars were sold for prices ranging roughly between $20,913.75 and $34,620.95, with some outliers extending up to around $136,500.00.

  • 911: The majority of 911 cars were sold for prices ranging roughly between $40,300.00 and $88,550.00, with some outliers extending up to around $223,600.

  • SL-Class: The majority of SL-Class cars were sold for prices ranging roughly between $15,314.00 and $40,950.00, with some outliers extending up to around $64,900.00.

  • Defender: The majority of Defender cars were sold for prices ranging roughly between $20,231.25 and $33,662.85, with some outliers extending up to around $47,125.00.

  • 3 Series: The majority of 3 Series cars were sold for prices ranging roughly between $15,690.00 and $46,475.00, with some outliers extending up to around $102,300.00.

  • Continental GT: The majority of Continental GT cars were sold for prices ranging roughly between $44,151.25 and $66,057.23, with some outliers extending up to around $253,550.00.


I've generated numerous similar graphs to the ones above for the other platforms, but I'll stop here for now as the time is 11.53pm and I need to finish this post to get it into your inbox for the morning!!

Next, we'll shift our focus to exploring which years each platform primarily targeted for their sales, which is really fascinating.

The highest volume of sales for Bring A Trailer primarily originates from the decade spanning 2000 to 2010.

Cars & Bids who only sell cars from the 80’s also have primarily the most sales in the decade of 2000-2010. Are we seeing a trend here in what cars are the most popular?

Collecting Cars also have primarily their highest number of sales from 2000 and onwards.

At least one site, Car & Classic are a little bit different with selling close to equal amounts in the 60’s, 70’s, 90’s & 00’s.


Our final section veers away from data-driven insights and indulges my personal curiosity: I aim to determine which days of the week are most popular for each platform.

I wonder why Tuesday is significantly less sales than other days for BaT?

End of the week bump for Collecting Cars. Looking at this weeks numbers they do have slightly more auctions ending this Friday.

Cars & Bids following the same pattern as Bring A Trailer by selling significantly less on a Tuesday. This is exactly why I do these charts. The problem is I don’t know the answer and I wanna know. ‍♂️

I’ve just looked at both BaT & Cars And Bids listings ending on Tuesday and they are the same numbers as the rest of the week, so it’s not like they’re listing less.

Can someone please let me know what they think the answer might be here?

As with cars sold and years of cars sold – Car & Classic buck the trend of other sites and do things their way. Wednesday for them (Saturday they list only a few) is their least popular day.

So far, we've explored 27 charts, and I could easily produce another 27. I'll have to postpone discussing the most popular interior colors for those top-selling cars until a future time.

However, I believe what I've presented provides a solid understanding of some key trends and insights into car sales across various platforms.

For those seeking a quick overview of the top-selling cars on the top 10 platforms, here's a snapshot for you..

Here are the top-selling makes and models for each platform:

  • AutoHunter: The top-selling make is Chevrolet, and the top-selling model is Corvette.

  • Bonhams Online: The top-selling make is Aston Martin, and the top-selling model is DBS.

  • Bring A Trailer: The top-selling make is Porsche, and the top-selling model is 911.

  • Car & Classic: The top-selling make is Mercedes, and the top-selling model is Stag.

  • Cars And Bids: The top-selling make is BMW, and the top-selling model is 3 Series.

  • Catawiki: The top-selling make is Fiat, and the top-selling model is SL-Class.

  • Collecting Cars: The top-selling make is Porsche, and the top-selling model is 911.

  • Hagerty: The top-selling make is Chevrolet, and the top-selling model is Mustang.

  • Hemmings Auctions: The top-selling make is Ford, and the top-selling model is Corvette.

  • PCARMARKET Auctions: The top-selling make is Porsche, and the top-selling model is 911.

I’ll leave you with one random fun fact.

The top 5 colors of cars sold in July in order are Black, Red, Blue, White & Silver.