AutoTrader Auction Platform Update

The Daily Vroom

Good morning, Vroomers!

Today's edition brings back some of our favorite features. Yesterday, we shined a spotlight on the 1960 Mercedes-Benz 300SL Roadster, with the seller aiming for $1.3 million. However, it might not surprise you that the highest bid only reached just over $1 million, resulting in a Reserve Not Met. With a bustling schedule of rallies and car events today, it probably wasn’t the ideal time for high-end sales! The E-Ray that was also mentioned in yesterday’s edition, the comment section has continued to get more and more toxic…


💰 The figures shared below don’t count any other sales such as car seats, memorabilia etc… All online auction sites are analyzed to put this leaderboard together.

I only include websites that have sold 5+ cars in the chart below.

Let's rewind to last Monday when we hit a record-breaking $10.5 million in sales—our highest single-day total for the year. Fast forward to this week, and while we haven’t matched that peak, we've pulled in a solid $5.8 million. That's pretty much on par for a typical Monday around here. Once again, it was the usual suspects leading the pack, while many of the smaller platforms struggled to make much of an impact.


It's no surprise to see Porsche consistently dominating the top 5 sales, but there's an interesting trend emerging—Ferraris are increasingly making their presence known in these ranks. I’ll need to take a closer look at the numbers (and report back my findings) to understand this shift better.

To view each listing, please click on the cars.

2006 Ford GT $363,000

2023 Ferrari F8 Spider $339,400

2022 Porsche 911 GT3 $237,000

1992 Porsche 911 (964) Carrera RS $186,600

1986 Ferrari Testarossa $186,000

Affordable Cars That Caught Our Eye (ending today)

Sometimes it is the simple pleasures that gets Sam excited to follow an auction and dream of warm days and twisty roads.

Today, it is this 1999 NB Miata. With a 5 speed, leather interior, roll bar and history of Southern (Georgia) ownership, this seems like a turnkey and affordable entry into spirited driving. It isn't the most powerful, rare or flashy car in today's auctions, but its simplicity, reliability and affordability are worth a second look. The seller (the car's second owner) has provided passionate answers in the comments section that tells a lot of the historical context that the listing itself cannot share. At no reserve, a new owner will bring this home this week.

This 1959 Abarth 750 GT Allemano Spider isn't just a car; it's a piece of racing history. Delivered originally to the U.S., it has a longstanding record in H Production racing. It features a potent 1,050 cc engine and a freshly rebuilt four-speed manual transaxle, ensuring it's race-ready. Refinished in striking red and bearing the marks of its competitive past, this Abarth combines performance with storied charm.

This G55, in a rare green with a designo brown interior really stands out. I don't think I have ever seen another one like it. This one would be well worth the hassle of importing to Canada or locations outside the US and could be driven and enjoyed in Europe for three years until it is eligible for import into the US.

This alumni listing is just as desirable as when we saw it cross the auction block two years ago with only 1,000 miles added to the odometer. Pairing a wagon with a large engine is a wonderful thing. Adding a manual transmission to the mix is an incredible thing. Personally, I love my powerful wagons to be understated. This one checks a lot of boxes…

Alumni Catchup

Below are the top 5 Alumni sales yesterday. The arrows in the diagram below show whether the vehicle sale has gone down or up in value.

The one Alumni listing I really want to talk about didn't actually sell—this 16k-Mile Euro 2000 Ferrari 550 Maranello. Despite a highest bid of $202,000, which actually tops its original sale price of $191,000 from just eighteen months ago, it didn't find a new home. On paper, an extra $11k seems like a solid deal. The car is parked up in Canada, but the seller was ready to help (pay) a US buyer handle the import, paperwork, and transport to his US warehouse—not a bad setup!

Plus, it's fresh off a service for the timing belt, cam tensioners, and seals. Other similar 550s have been fetching much more on the market. Maybe the timing was off, or maybe the right buyers just weren't in the room, because everything about this car screams 'spectacular'. I’d really like to see this beauty hit the market again soon.

AutoTrader Catchup

It’s been some time since AutoTrader launched its auction platform, and after holding off on my initial judgment, I checked back only to find the situation has gone from bad to worse.

The user experience is absolutely abysmal, the cars are struggling to get any traction, and, frankly, nothing is selling—not a single car. It’s clear there’s zero commitment to improving this platform, and it’s downright embarrassing. Whoever green-lit this disaster really needs to consider a career change. It’s painfully obvious that AutoTrader just threw this together on a whim, likely thinking, "Auctions are hot right now—let’s jump on that trend." This approach is not only lazy but also a complete misfire. I see no future for AutoTrader in the auction game if they continue down this path.

Your Feedback

Yesterday I asked you in a poll ‘How important is a transferable warranty to you when purchasing a high-value or luxury vehicle?’

The majority of you voted that it was ‘very important’. Here’s a selection of your comments.

If you buy this and want it now. Forget the warranty. Just do it.

Vital for peace of mind. When you're investing a large sum, the last thing you want is unexpected repair bills. A warranty can save you from a lot of headaches.

Just shows the difference between corvette buyers and the classic car market as a whole. So many cars transact at higher values than this with no warranties implied, only, As is; where is.

For me, it's about the resale value. A car with a transferable warranty is more attractive to potential buyers, making it easier to sell when it's time for an upgrade.