PCarMarket’s $1M Moment — and the JDM Deal You Missed

The Daily Vroom

Good morning Vroomers!

Online auctions racked up just over $10 million in vehicle sales yesterday — a barnstorming total that proves the market still knows how to roar.

PCarMarket took the crown with a 319-mile 2011 Porsche 997.2 GT3 RS 4.0 that hammered for $1,001,917 — a result that’ll surely please their new owners and mark a milestone under fresh leadership.

Also in today’s Vroom:

  • A $16K turbocharged Crown wagon that quietly crushed expectations

  • A 997 Sport Classic that couldn’t escape EU red tape

  • And a look at where the market’s heating up — and where it’s hitting walls

Let’s dive in.

MARKET LEADERBOARD

💰 The figures shared below don’t count any other sales such as car seats, memorabilia etc… All online auction sites are analyzed to put this leaderboard together.

I only include websites that have sold 5+ vehicles in the chart below.

YESTERDAY’S TOP 5 SALES

Want to dive deeper into any of these listings? Just click on the car to take you directly to the listing.

319-Mile 2011 Porsche 997.2 GT3 RS 4.0 $1,001,917

363-Mile 2020 Ford GT $886,000

275-Mile 2018 Porsche 911 GT2 RS Weissach $488,000

2022 Rolls-Royce Cullinan $410,400

4k-Mile 2023 Porsche 992 GT3 $255,000

Sale of the Day

This is what the JDM crowd calls a proper win. A 1JZ-powered Crown wagon, unmodified, titled in the U.S., and it hammered at $16K.

That’s not bargain-basement money—but for something this clean, this rare, and already stateside, it’s what I believe is solid value.

These Athlete V wagons blend understated executive vibes with legit turbo performance. You’ve got comfort, cargo space, and a factory turbo straight-six under the hood—no wrenching, no swapping, no importing headache. Just turn the key and go.

The comments were buzzing with people hoping to stretch just a little further. Some backed out, some hit their limit. But the consensus was you won’t find many this clean at this price again.

A reminder that JDM doesn’t have to mean stripped-out or wild—sometimes it means quietly excellent.

Blocked at the Border

This 2010 Porsche 911 Sport Classic should’ve been a done deal.

One of just 250 built. Only 271 kilometers from new. Ducktail, double-dome, manual, Powerkit, Espresso leather — the holy grail of 997s. Condition? Museum-grade. Spec? Flawless.

And yet it stalled at €450,000 — RNM.


The car wasn’t the problem. The cost structure was.

Everyone loved it. The comments were full of admiration. The seller engaged directly, offered post-sale storage, and tried to clear the path to export. But this auction was never going to land cleanly in the U.S.


Importing it now would trigger a 25% tariff on top of the hammer price

Under the U.S. import policy enacted in April 2025, all imported vehicles face a 25% tariff. For a car valued at €450,000 (~$486,000 USD), that’s $121,500 in duty alone — pushing the total well north of $600K once you factor in VAT handling, shipping, and customs.

And the seller clearly wanted more than €450K, meaning the final cost could’ve been even higher for a U.S. buyer.


Even worse — you can’t legally drive it in the U.S.

Because it’s under 25 years old, the car isn’t eligible for the standard import exemption. That leaves two options:

  • A Show or Display exemption (limited mileage, long approval wait, no guarantees), or

  • Full federalization, which is expensive and often not even viable for 997s.

So you're paying supercar money for something you can’t register, title, or use.


This wasn’t a soft market. It was a blocked one.

The interest was there. The community showed up. But the structure — tariff, legal barriers, logistical cost — made the car effectively unsellable to U.S. buyers.


And it exposes something bigger

While the car was listed in Germany, it ran on Bring a Trailer, a platform still trying to build traction in Europe. A listing like this should’ve activated regional buyers. Maybe BaT did run local marketing — but if so, it didn’t break through.

And if they didn’t, that’s a miss. European sellers need support right now, and BaT needs a stronger buyer base on the continent. Cars like this can’t rely on American demand alone — especially when U.S. regulations and tariffs are working against them.

Because if a zero-mile 997 Sport Classic can’t sell on BaT Europe… what can?