Record Number Of Sales Yesterday!

The Daily Vroom

Good morning, Vroomers!

This week, we've been chasing our tails with all the auction platform action, keeping you up-to-date on the latest sales and news. It's left us little time to dive into the data for models and platforms. But over the weekend, we'll be digging deep and crunching those numbers to bring you some of our famous(ish) deep dives next week.


💰 The figures shared below don’t count any other sales such as car seats, memorabilia etc… All online auction sites are analyzed to put this leaderboard together.

The reserve sell-through rate is just for cars that are listed with a reserve. The full sell-through rate includes all auctions, reserve and no-reserve.

I only include websites that have sold 5+ cars in the chart below.

It's refreshing to see the market leaderboard so much fuller! There's a lot to unpack. Yesterday saw more auction platform sales than any other day this month. But with total sales just shy of $5.5 million, it's not exactly a day to write home about—we've definitely seen better. Hagerty repeated their success from last year's 'collection' auctions with another no-reserve family collection sale. If only they could pull this off more consistently.

Cars & Bids is having one of its best weeks in a while, which is encouraging, especially after the recent firing of 20% of their staff as they weather the typical Private Equity growing pains. The big question is whether they can keep this growth consistent, which is what PE firms want to see. Their next strategy will be worth watching closely.

Meanwhile, Bring a Trailer has been consistently moving over 90 cars daily—an impressive number. But what's just as crazy is the number of vehicles that don't sell, with 29 RNMs (see below) yesterday alone. Every unsold car has its story, like the Pantera that went up to $106k but didn't find a new home due to its condition. There's plenty of debate around the value here.

I think we'll see auction platforms harnessing data and AI to inform sellers and bidders on car values more accurately in the future. It won't completely eliminate RNMs since you still need the right bidders, but it'll help sellers set more realistic reserves. Sometimes, it's hard to integrate those softer valuation factors, but data-driven insights will certainly help.


Click on the cars to check out each listing! See my take on them below.

1963 Chevrolet Corvette 327/ L84 Fuelie Split-Window Coupe $265,000

1964 Porsche 356C Coupe 1.6L $109,777

2014 Porsche 991 Turbo S Coupe $107,500

1974 Porsche 911 Coupe $105,000

2011 Audi R8 V10 Spyder $102,000

Yesterday's top sales had the potential to be significant, as we predicted, but despite having the most sales in a single day this week, the high sales didn't materialize. (see further down why) The 2,300-mile 2012 Lexus LFA (below), for instance, went RNM at $791,000.

I can’t not highlight the 1974 Porsche 911 Coupe in Mexico Blue that pulled in the most engagement Hagerty has ever seen for a car, setting a new bar. This beauty, rebuilt to "S" spec with its 2.7-liter flat-six engine and rocking that original Mexico Blue finish, drew in passionate bidders like moths to a flame.

The pristine restoration brought back all the mid-year magic while keeping its original interior intact. It's a sign that when they’ve got the right ride on deck, they’re capable of pushing auction engagement to new heights. Can they bring more cars like this to auction?

SBX Catchup

This isn't what I wanted to write today, but stick around for a silver lining.

I was really rooting for SBX, Supercar Blondie's platform, hoping they could close a deal on one or more auctions yesterday. Unfortunately, none of the five up for grabs sold. They're having a tough time of it. Supercar Blondie's idea of leveraging her 110 million followers to drive sales on her platform hasn't fully materialized yet. While they seem to have bidders from around the world, convincing someone to buy a multi-million dollar car is no easy task. There are no shortcuts.

Their next auction is for the Cyberbeast, and being a no-reserve auction, it's gonna sell. (for how much, lets see!) They've got another seven stunning cars lined up, ending in 12 days. But as of Thursday evening, none of them have received a single bid. With a solid number of listings in the preview section, supply isn’t the issue. Now would be the time for them to use every contact and resource to ensure those seven cars attract respectable bids. Somehow some confidence needs to be instilled into the platform & it just might be one big sale to kick it all off.

Here's the silver lining: they're still very new and some patience is needed internally. They have a great looking website, and most importantly, they've got incredible cars on deck. So the key ingredients are there. They ‘just’ need some buyers…

The real question is: how patient will the management team be?

Auction Spotlight

Today we’re shining the light on some ‘project’ listings.

Generally, on The Daily Vroom, when we take a poll about a project car the responses are that most of our audience would be unwilling to take on a project. This, however, is no regular project. A neglected Mercedes 600 project is not for the faint of heart, or the weak of wallet. However, the list of owners of a 600 is short and many of the owners of 600s over the years have names that you would recognize. World leaders, rock stars, business tycoons and… you? 

This 1966 Mercedes-Benz (W111) 220 SE 'Fintail' project car embodies the elegant 1960s design of Mercedes-Benz. Despite needing restoration after long-term storage, this classic saloon has the potential to shine again with its distinctive 'Fintail' styling and refined craftsmanship. Once restored, it promises to become a stunning weekend cruiser, turning heads with its iconic lines and embodying the timeless legacy of Mercedes luxury.

Whilst we’re taking about projects, check out this 1974 Porsche 911 Targa 5-Speed auction ending this weekend that has incredible potential. With some TLC, this classic beauty could really shine. It's powered by a 2.7-liter flat-six engine and already sports some upgrades like BF Torino front seats and a MOMO steering wheel, making it a promising summer driver with room for enhancement.

Here’s one that has had some recent work done on it. This listing has been reposted after it was RNM in December 2023. Some additional work has been done since to prepare for the new listing. Early turbos are special cars and this one has an interesting international history. It finished at $112k in December and the current bid is now at $128k.