Why This Porsche 911 RS Sold for a Hefty $801K

The Daily Vroom

Hey Vroomers!

Thanks for all the emails yesterday—keep them coming! After our discussion on why some sellers actually hope not to sell their cars, it’s clear many of you have strong opinions on the ‘tactics’ at play. Fascinating takes all around.

Today’s lineup is packed: a Ravenna Green Porsche 911 RS that hit every mark, a market ripe for disruption, and a live auction on the verge of greatness. This one deserves a record-breaking finish, so let’s hope we’re celebrating a big win by the end of the day.

Catch you tomorrow, 

Sam

MARKET LEADERBOARD

💰 The figures shared below don’t count any other sales such as car seats, memorabilia etc… All online auction sites are analyzed to put this leaderboard together.

I only include websites that have sold 5+ vehicles in the chart below.

Car & Classic (UK) did not show any sales on their site for yesterday, so we couldn’t record anything for them. They had 24 auctions ending.

Another sad leaderboard with only 3 platforms showing 5 or more sales and just over $5.3m total value of sales. I don't want to sound like a broken record here, but even with what some would say is a market with too many players (and more to come) there is a huge opportunity for one of the also rans or a new company to take on the big dogs. Who's that gonna be? Sure, the total sales value is decent enough, but it's all concentrated on a handful of platforms. That tells me there's a huge void waiting to be filled. All it's going to take is one smart, hungry new player to come in and really challenge the status quo.

YESTERDAY’S TOP 5 SALES

Want to dive deeper into any of these listings? Just click on the car to take you directly to the listing.

1973 Porsche 911 Carrera RS Touring $801,000

2024 Porsche 911 GT3 RS Weissach $374,000

2023 Porsche 911 Turbo S Cabriolet $245,000

2009 Morgan Aeromax $168,500

2009 Porsche 911 Turbo Coupe $141,000

Green Gold: A Legendary Porsche Finds Its Next Keeper

This is a sale I loved writing up.

When a Ravenna Green 1973 Porsche 911 Carrera RS Touring hits the block, it’s more than just another sale; it’s a glimpse into the legacy of both car and owner. The buyer, who’s quietly building a Porsche empire, clearly saw this one as an essential piece. With Ravenna Green's rarity and the car's pristine restoration, it’s no surprise that this beauty commanded $801,000 at auction—a hefty $100,000 above the seller's last sale of a 1973 Carrera RS Touring back in September 2022.

Now, about that $100k bump. Was it just the color? Or maybe the no-reserve format worked its magic? It's a question that comes my way often. Does a no-reserve auction consistently drive up final prices? The answer is layered. Every day, I track the reserve sell-through rates for comparison, but let’s face it, each car has its story, and so does each auction. No reserve means there's no ceiling—and with a legend like this on offer, bidders get bolder.

The seller here is no stranger to top-tier sales. Known as one of the best Porsche RS specialists, he’s built a reputation that goes beyond quality to something close to myth. His attention to detail shows, from sourcing only authentic parts for the fenders, side panels, and iconic ducktail spoiler, to the impeccable mechanical restoration done by top-tier hands like Manfred Rugen. Buyers, it seems, don’t just purchase a car from him; they buy a piece of Porsche history, lovingly restored, documented, and certified.

This Porsche isn’t just any RS; it’s one of those unicorns we all chase but rarely catch. Under the hood lies a 2.7L flat-six, its Bosch mechanical fuel injection breathing life into every drive. This one’s got all the trimmings: a five-speed manual transaxle, a rare factory-installed air conditioning, and those 15” Fuchs wheels wrapped in Pirellis. The touring-spec RS even sports Recaro seats and a Becker Mexico cassette player, making it as stylish as it is fast.

In the end, it’s about the match between car, buyer, and the seasoned seller who has, once again, found the right caretaker for a masterpiece. This Carrera RS in Ravenna Green isn’t just joining a collection; it’s joining a family of legends, in the hands of someone who knows what it means to own a rare piece of Porsche’s legacy.

Last Call for a Legend: Will This Auction Hit the Mark?

When a car like this goes under the hammer, expectations aren’t just high—they’re sky-high. Today, all eyes are on this one-off masterpiece, hoping for the record-setting finish it deserves. It’s sitting at a current bid of $1.15 million, but let’s be clear: a car like this is worth every dollar of a top-dollar bid, and then some. And it deserves to end today with a bang, not with tomorrow’s post-mortem on “why it didn’t sell.”

The seller? They’ve done everything right, from a flawless presentation to active participation in the comments. They even brought in a PR team, which has pushed this auction into every corner of the web, grabbing features and mentions across top automotive publications. The video? Impeccable. The photos? Crisp and professional. This listing screams excellence, and the car itself is ready for a worthy buyer who sees the value and understands its place in automotive history.

Compare this with a similar model that just crossed the block for $4.1 million at RM Sotheby’s. That car—well, it didn’t have half the pizzazz or story behind it that we’re seeing here. This one should be the record-setter, no questions asked.

But right now, there’s only one question on everyone’s mind: where are the big bidders? The ones who usually swoop in at the eleventh hour, turning the final minutes into an adrenaline-fueled extravaganza. Let’s hope they’re waiting, calculating, ready to make their move. Because this car deserves a grand finale, and we’re all rooting for that last bid to reach the heights it’s destined for.

Here’s hoping I won’t be back tomorrow explaining what went wrong. Instead, let’s see this beauty end up where it belongs—on top.

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