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The Daily Vroom

Bring a Trailer June Sales Analyzed

Last week we opened the books on Cars & Bids, and judging by the poll results and the replies, you want more of these. So this week we're going after the big one, Bring a Trailer. Every sold vehicle auction, all 3,522 of them.

Let's start with the top line, and yes, we've estimated how much the platform likely collected in buyer fees, because I know that's the number half of you scroll for.

$176.9 million changed hands in a single month. For context, that's more than six times the gross Cars & Bids did in the same 30 days.

But here's the number I find more interesting: the median sale was $24,000. Half of everything BaT sold in June went for less than the price of a new Camry. The average of $50,237 gets dragged up by the big stuff at the top, and the biggest of the big stuff was a 2023 Rimac Nevera Time Attack at $1,677,000.

The gap between that average and that median tells you exactly what BaT is: a volume business wearing a halo.

Same story the distribution tells. Over half of June's sales, 50.8% of them to be exact, closed under $25,000. The single busiest price band was $10k to $25k, just like it was on Cars & Bids. The enthusiast market's center of gravity does not live on magazine covers. It lives in low five figures.

Porsche took the crown on both boards of most cars sold, 381 of them, and by far the strongest money at an average of $103,960. Nobody else in the top five averaged over $47k. Chevrolet and Ford essentially tied on volume in the 340s, BMW moved 291 vehicles at a much friendlier $29,720 average, and Mercedes-Benz rounded out the five.

If you read last week's Cars & Bids dive, this chart should give you deja vu. Tuesday produced the most sales on BaT in June, 729 of them. Thursday produced the most money, a $63,501 average against roughly $50k or less every other weekday.

Two different platforms. Two different audiences. The exact same weekly rhythm. Tuesday moves the metal, Thursday moves the money.

Sundays, for what it's worth, were the quietest (I mean they do list a lot less over the weekend) and cheapest day of the week on BaT: 185 sales at a $33,676 average. If you're ending a special car's auction on a Sunday, June's data politely suggests you reconsider.

Drill into the top five makes and Thursday keeps showing up. Porsche, Chevrolet, BMW and Mercedes-Benz all posted their best June averages on Thursday endings. Ford was the lone contrarian, peaking on Wednesdays.

One month of data is one month of data. I said it last week and I'll say it again: this isn't enough to rewrite your selling strategy. (more on that coming very soon….)

But when two platforms independently produce the same weekly pattern in the same month, it stops being a coincidence and starts being a question worth asking before you pick an auction end date.

A few more June numbers that didn't fit in a chart but deserve a mention:

Bidders placed over 100k bids across the month, (on vehicles). And the reserve split was closer than you might guess: 52% of June's sold cars carried a reserve, 48% ran at no reserve.

One of the questions I'm asked more than almost any other is whether to list with a reserve or just roll the dice and go no reserve. Everyone seems to have an opinion, so I thought I'd see what the data had to say.

So I dug into every Bring a Trailer sale from June to see what actually happened. The results surprised me.

If you're selling a lower-value car, a reserve appears to make a meaningful difference. Once you're into six-figure territory, though, it barely seems to matter as the bids tend to fly in.

Obvious caveat t's only one month's worth of data, so I wouldn't call it a hard rule, but it's definitely an interesting trend and one I'll be keeping an eye on over the coming months.

If you have any trends you’d like to see next month, do let us know.

💡 TDV Tip

If one of today's cars has caught your eye, don't just look at the hammer price.

Importing? Check here the true landed cost.

Buying within the U.S.? Get a free shipping quote (with our tool) in under a minute. No email. No phone number. No sales calls.

If you made it all the way down to the bottom, then please do check out our calculators as they’ve had a little re-design to make it easier for you to read.

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