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The Daily Vroom

Good morning Vroomers,

A little bit of industry news to start this morning. Filippo Bulgarelli announced yesterday that he's leaving Cars & Bids after six years, where he's done just about everything and most recently served as COO.

It got me thinking that we've now seen Doug leave the day-to-day business after cashing out, Kennan leave earlier this year to start his own business, and now Filippo is moving on too. If you've watched This Car Pod over the years, they're three very familiar faces, so there's clearly been a bit of a changing of the guard at Cars & Bids. Filippo hasn't said publicly what he's doing next yet, other than that there's "more soon," but I suspect he already has that figured out.

Which rather conveniently brings me to our Jobs Board :)

Filippo probably doesn't need it, but some of you might. We updated it again yesterday with the latest jobs from across the enthusiast-car world, and if Cars & Bids happens to start looking for a new COO, or anyone else to fill the gaps, you can be pretty sure it'll end up there too.

Have a look at the latest jobs below.

Same as our shipping calculators, it's free. No login required. No nonsense.

Bring A Trailer August Sales Analyzed

It's been two months since we've done one of these. So much going on behind the scenes with GoAskSam and future tools.

So, I thought we'd dust that off and analyze some sales from last month.

Today, we're taking a closer look at BaT.

Let's start with the top-line numbers: how many vehicles sold, the average sale price, and, because I know some of you will be wondering, how much commission the platform likely generated.

(these numbers are only based on vehicles sold and doesn’t include any listing fees).

$208 million changed hands in a single month.

But here's the number I find more interesting: the median sale was $24,600. Half of everything BaT sold in August went for less than the price of a new Camry. The average of $55k gets dragged up by the big stuff at the top, and the biggest of the big stuff this month cleared well into seven figures.

The gap between that average and that median tells you exactly what BaT is: a volume business wearing a halo.

Same story the distribution tells. Half of August's sales, 50.3% of them, closed under $25,000. The single busiest price band was $10k to $25k, just like it was in June. The enthusiast market's center of gravity does not live on magazine covers. It lives in low five figures.

Porsche took the crown on both boards again, 412 cars sold, and by far the strongest money at an average of $106,722. Ford was right behind on volume with 397 sales but at a much friendlier $55,084 average. Mercedes-Benz and Chevrolet essentially tied for third, both in the 340s. BMW rounded out the top five at a $25,566 average, well off the pace of the other four.

Thursday produced the most money on BaT in August too, 542 sales at a $65,452 average. Tuesday produced the most volume, 698 sales.

Sunday, for what it's worth, was the quietest day (224 sales) and the cheapest, a $35,229 average. If you're holding a special car and weighing a Sunday auction end, August's data politely suggests you reconsider.

So now, we get even more granular with the data, by analyzing the top 5 makes and which day was best to sell them in August.

Drill into the top five makes and Thursday keeps showing up. Porsche and Ford both posted their best August averages away from the weekend, though this month the two split company, Ford's strongest day was actually Tuesday.

We spend so much time focusing on where to sell our cars that perhaps we don't spend enough time thinking about when to sell them.

Is one month of data enough to completely change your strategy? No. Is it enough to make you think twice before selecting an auction end date? I think so.

Bidders placed over 100k bids across the month, on vehicles alone. And the reserve split was close: 85.4% of August's six-figure-plus lots carried a reserve, 14.6% ran no reserve.

If you're selling a lower-value car, a reserve appears to make a meaningful difference, over 50% in August. Once you're into six figures, it barely seems to matter as a percentage, even though the dollar premium is real.

In August, 5,100 cars went to auction on BaT. 3,793 sold. 1,282 didn't meet reserve. 25 were withdrawn. That's a 74.4% sell-through rate, meaning roughly three out of every four cars that go up for bid on BaT actually find a buyer.

It also makes me think of the 1,282 vehicles that didn’t get sold, what happened to them? And as with all platforms, there is a small percentage of vehicles that for whatever reason don’t go through as a sale even though it’s shown as sold.

Break it down by price and the pattern is a little surprising. Sell-through is highest at the cheap end, 81.3% under $10k, dips through the middle of the market, 69–70% in the $50k–$250k range, then climbs back up at the very top, 75.4% for cars over $250k.

Reads like a smile, cheap cars sell reliably, the priciest cars sell reliably, and the ones stuck in the middle, priced high enough to attract careful bidders but not so rare they sell themselves, are where reserves fail most often. Worth remembering if your car sits right in that $50k–$250k band: it may be worth extra thought on where you set your number.

Price band only tells you so much. Break it down by make and a real pattern shows up: American classics carry reserves that don't always get met. Chevrolet sold at a 65.1% rate in August, on 524 attempts, nearly nine points under the platform-wide 74.4% average, and that's on the single biggest sample in this data, not a fluke of a small pool. Pontiac was worse, 59.0% on 83 attempts.

At the other end, Honda (93.7%, 158 attempts) and Toyota (82.4%, 205 attempts) sold at well above the platform average. If you're selling a Japanese classic, the reserve-versus-market gap tends to be smaller.

Go one level deeper, to specific models, and the standout is the Chevrolet Corvette: 59.8% sell-through on 184 attempts, about 15 points under the platform baseline, and one of the largest single-model samples in the entire month.

Right behind it, the Mercedes-Benz Sprinter: 44.8% sell-through on 29 attempts, nearly 30 points under baseline, vans get priced to reserves the bidding doesn't always reach. The Chevrolet Chevelle (45.5%, 22 attempts) and Pontiac GTO (47.6%, 21 attempts) both reinforce the same American-classic pattern showing up at the make level above.

We can go on and on with the data, but I think that’s enough for now. If you have any trends you'd like to see next month, let us know.

And if all this has you wondering where you should sell your own car, whether to use a reserve, what day gives you the best shot, or even which PowerSeller might be the right fit, head over to GoAskSam.com.

It uses the same kind of real sales data you're seeing here, and it's completely free to use.

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